Inspired by the alluring duality between the traditionalism of the Eastern culture and modernism, Panizsima was founded in 2001 in Istanbul.

The brand express Nahide Alemdari's passion to create wearable stories that are a contemporary homage to the handcrafting tradition inherited from her family.

With her narrative-driven collections, Panizsima's whole journey has developed around the brand philosophy of providing a thrilling experience that is meticulously embroidered by combining fine-quality fabrics with timeless elegance.

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